March reading notes

Ogilvy on Advertising by David Ogilvy

Ogilvy’s advertising classic is full of practical advice for anyone looking into a career in advertising. Arguably a little dated now the rise of the internet has transformed advertising but nevertheless a great read.

The four hour work week by Tim Ferris

Life changing. Completely transforms the way I look at business and life in general. It’s can be summed up as the pareto principle applied to the digital economy. Essential reading for indepentenly minded people wanting to leave conventional living behind. Slightly eccentric for some, Tim Ferris has a great podcast that is worth checking out if you liked the book

The Idiot Brain by Dean Burnett

Solid introduction to neuroscience and suprisingly funny. I definitely would have got more out of Neuroscience for dummies if I had of read this first.

Rich dad poor dad by Robert Kiyosaki

Best book I’ve read. I prefer this to Four Hour Work Week only because I think its more widely applicable. Essentially, this book critcises the working and middle classes for buying liabilities and luxuaries rather than assets. Rich people buy assets that provide them with passive income.

Scientific advertising by Claude Hopkins

Prefer this to Ogilvy’s because it has a slightly more systematic approach to advertising, which anyone could probably guess from the title: scientiffic advertising. I’d recomend this as an introduction into advertising because of this. Good book, I’ll be keeping it for reference. (I sell most books on Amazon once I’ve read them)

Big data: a very short introduction by Dawn E Holmes

Insightful book to anyone who is unfamiliar with big data its implications. Something I will defintely be reading more into.

The Definitive Book of Body Language by Alan & Barbara Pease

The thing that stood out to me most in this book is how many of our actions can be boiled down to confidence, power and attraction. Solid book to understand human nature and a good introduction into body language. I say introduction because it largely ignores microexpresssions.

Start with why by Simon Sinek

The only book this month I feel a little bit disapointed with. I feel like Simon could have written an article that sums it up much shorter, although that would obviously be less profitable. Repetitive but it does provide many examples which is useful to me as a business student. For others though, Sinek argues that comapanies need to show customers why they do things and not just what they do. A comapny’s why needs to be shown to consumers by what they provide and how they provide it.

Signals: how everyday signals can help us navigate the world’s turbulent economy by Pippa Malmgren

Taking on intellectual giants like Pikkety and Taleb, Dr Malmgren’s incredibly convincing and original book, Signals provides a good introduction into economics. Focusing on signs available for all to see rather than piles of mathmatical data, Malmgrem has a very accessible approach although it is definitely not free from bias.

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