How Big Data is revolutionising advertising

Experts predict that by 2030 predictive analytics (the ability to use information to predict future actions) in marketing will be much more refined. Today we consume many products and services daily. Some of these purchases are easy to predict – a student will need books or a new parent will need a pram, etc.  However, most […]

Bernays, Babies and Brexit: an introduction into social engineering

Edward Bernays The most important man you’ve never heard of The founding father of Public Relations Edward Bernays was the first but definitely not the last to use symbolism and indirect methods of selling that appeal to subconscious desires and emotions. He was also one of the first people to use figures of authority to […]

A review of Tadpole Training’s Basic Sales Skills course

First of all I’d like to say to ANYONE. Whether you’re an employer, employee or just interested in ways to make your life EASIER, this course is an absolute gold mine of practical and relevant information. Even if I wasn’t aspiring towards a successful career in a marketing/ sales role this course would still have […]